02 — The story
We brought
back the
attendant.
The crew · Shell #1142 · Tuesday morning
A founding idea
Service used
to be standard.
Until 1973, every gas station in America had an attendant. They pumped your gas, checked your oil, washed the windshield, and waved you off. Then the oil crisis hit, prices spiked, and self-serve became a cost-cutting tool. Fifty years later, it’s the default — even though most of us never asked for it.
Pumpside started with a simple thesis: the convenience of having someone handle the fuel pump shouldn’t belong to the past. We staff partner stations with trained, uniformed attendants — and we treat every forecourt visit as a chance to do it right.
It’s a small idea. We think it should be a normal one again.
03 — Principles
We hold three
standards: convenience as the offer, safety as the baseline, dignity as the manner.
N° 01 — Convenience
Stay in your seat. The pump, the tires, the windshield — handled while you wait. No upsells, no tip jars at the window.
N° 02 — Safety
The original reason full-service existed. Slick concrete, fuel fumes, traffic on the apron — none of it should be your problem.
N° 03 — Dignity
The way an elderly customer or a parent with a sleeping child deserves to be treated. Calm voice, no rush, no judgement.
04 — The people
The crew behind
the polo.
Off shift · Coffee at the lot
Founder · N° 01
Gabriel Boxley
Shreveport, LA
Gabriel started Pumpside to solve a problem he watched his mother deal with every other Sunday — pumping gas in the rain with two kids in the back seat.
He runs the company on three rules: hire people who like helping, pay them properly, and never make a customer ask twice.
05 — Begin